Economics of the Dot Com Model vs the Multichannel Mode Essay

Economics of the Dot Com Model vs the Multichannel Mode - Essay Example The positive impact of technology in general and information technology, in particular, is more than apparent. Therefore access to basic modern technologies should be regarded as human right and every effort should be taken to ensure that each, in particular,s access to them. As technology develops in all walks of life, the availability and applicability of a number of facilities takes a new form. For example, the banking has acquired new dimensions after the arrival of features like, net banking, online trading, e-business etc. Online retailing is there for all of us to do shopping online, without any need to personally visit the stores. Video streaming and audio streaming provide the broadcasters, news channels and newspaper groups to register their presence online so that they may be able to reach out to a wider audience worldwide, with ease and much less amount of investment. In fact there are a host of such examples where the dot com era has gained acceptability far beyond the l evels that one could comprehend a few years ago. Those were the days when a business was supposed to run its operations till the business operations keep earning the profits. Not any more, now for a sustainable business enterprise the business operations must be a partner in the sustainable development of society/ country. For any business to survive, Sustainable development is the development that keeps an eye on the present as well as on the future, and meets the needs of the present without compromising the ability of future generations to meet their own needs. E-business applications are also being devised in such a manner that the industry is able to find ways to match with the evolving demands of the customer with time. It can range from using e-mail to communicate with customers and/or conduct business to a web page promoting a company, from a full e-commerce retail site to the integration of procedures and processes using Internet-based technology.